December 16 marks two years since the launch of Galileo Initial Services. Timed to coincide with this milestone, the ‘Accuracy Matters’ campaign, officially launched on 15 December 2018, aims to increase public awareness of Galileo’s successes over the past two years and highlight the added value that Galileo brings to the mass market.
Did you know that Galileo is already improving the GPS signal that your smartphone receives, giving you extra accuracy and precision? Most Europeans are unaware that they are already benefitting from Galileo, but this is about to change! The Accuracy Matters campaign was introduced to the public at European Space Week in Marseille in the first week of December and the campaign officially kicked off this weekend.
The campaign focuses on the fact that a little goes a long way and that today “Accuracy Matters” more than ever before for the latest location-based applications and services. The new awareness-building campaign will include a series of short video clips that give an entertaining glimpse of everyday situations where ‘Accuracy Matters’ to anyone using location data on their smartphones.
The videos can be viewed on a dedicated YouTube channel. The clips will be released in all EU languages and promoted on the Internet and through social media.
Milestone after milestone
A number of milestones with major significance for the Galileo programme have been reached since the launch of Initial Services in December 2016. In September 2017, semiconductor developer Broadcom announced the launch of the world’s first mass-market, dual frequency GNSS receiver for smartphones - the BCM47755. This was followed, in June 2018, by the launch of the first dual frequency smartphone – the Xiaomi Mi 8.
Now, according to the latest figures, over 500 million devices - most of them the latest smartphone models - are already Galileo-enabled. This new campaign aims to make users of these devices aware of the benefits that they can enjoy thanks Europe’s investment in the Galileo programme.
Accuracy is particularly important when it comes to emergency response, and Galileo’s increased accuracy is a key enabler in this area too. As of 31 March 2018, all new car and light van models sold in the EU have to be fitted with Galileo-enabled eCall devices that automatically alert rescue services in the event of an accident, sending their position. A mere six months later, in September 2018, the first eCall-enabled car, the Volvo V60, was presented to the market.
These and the many other ways that Galileo’s added accuracy is benefitting end users will be highlighted throughout the campaign.
Do you have Galileo in your pocket?
How about you? Do you know whether your phone or device is Galileo-enabled and whether you are already benefitting from Galileo’s added accuracy? To find out, check the devices that are already Galileo-enabled here: UseGalileo.eu.
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