The European GNSS Agency (GSA) kicked off a new campaign to raise awareness of the fact that Galileo is making a real difference in the lives of the over half-a-billion users who have extra Galileo accuracy in their phone…. yet may not know it!
Did you know that Galileo is already improving the GPS signal that your smartphone receives, giving you extra accuracy and precision? Most Europeans are unaware that they are already benefitting from Galileo, but this is about to change! The Accuracy Matters campaign aim to increase public awareness of Galileo’s success and the added value it brings to the mass-market.
Lost in Location? Use Galileo!
According to the latest figures, today over 500 million devices - most of them the latest smartphone models - are now Galileo-enabled. The time has come to make people aware that Europe’s investment in Galileo is bringing daily benefits to millions! The new campaign is focusing on the fact that a little goes a long way and that “Accuracy Matters”. The new awareness-building campaign will include ten short video clips that give an entertaining glimpse of everyday situations where ‘Accuracy Matters’ to anyone using location data on their smartphones.
The campaign will be fully launched on December 15, but you can already get a first taste here: Lost in Location? The video clips will be released in all EU languages and promoted on the Internet and through social media.
Do you know whether your phone is Galileo-enabled? You can check out all the devices that are already Galileo-enabled here: UseGalileo.eu.
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