The Galileo – Accuracy Matters campaign was a worthy runner-up in the ‘Campaign of the Year - Associations & Institutions’ category at this year’s Digital Communication Awards. The first place prize in the category went to Finland’s Capital of Metal campaign, which set out to determine which Finnish city deserves to be known internationally as the Capital of Metal.
The Accuracy Matters team presented the campaign to the Awards jury in a pitch made at the Quadriga University of Applied Sciences Berlin in Berlin on Friday, 20 September, and the awards were presented at a ceremony held at the Kino International in Berlin later on the same day.
The European GNSS Agency (GSA), with the support of the European Commission, launched the Accuracy Matters #UseGalileo campaign last December to raise awareness about how Galileo, a component of the European Union's Space Programme, is making a real difference in the lives of the billion users who have Galileo’s added accuracy in their smart phones.
Making a real difference
The campaign began with a series of light-hearted videos showcasing everyday situations where ‘Accuracy Matters’ to anyone using location data on their smartphones. The campaign later took a more serious tone – highlighting how Galileo’s added accuracy makes a real difference in an emergency. Coinciding with the European elections, the campaign ran on Social Media and was advertised in metro stations, buses and airports across Europe, generating over 65 million impressions.
“We launched the Accuracy Matters campaign to increase public awareness of the benefits of Galileo. With this campaign, for the first time ever we engaged with European citizens, the final users and beneficiaries of the European Global Navigation Satellite System,” said GSA Head of Communications Donna Reay. “Thanks to this campaign, European citizens now know more about Galileo and we know more about their communication needs, which is an invaluable asset for the European GNSS Agency,” she continued. “Participation in the Digital Communication Awards has been a rewarding experience. It has increased the visibility of our campaign and will contribute to its ongoing success,” she said.
Honouring outstanding projects
The Digital Communication Awards honour outstanding projects, campaigns and innovations in the sphere of online communications. Launched and hosted by the Quadriga University of Applied Sciences since 2011, the DCA help to lift up industry-leading online communications campaigns. The Awards provide innovative online projects with the visibility and reputation they deserve.
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