Mobile location-based services use the geographic location of a personal handset – such as a personal digital assistant (PDA), smart phone or navigation device – either to enhance existing applications or to enable new applications.
These services may either use embedded satellite navigation receivers or network-based technologies (such as cell identification or triangulation from the location of the base station transmission cells to determine position).
Such applications cover nearly every aspect related to human mobility. They can be grouped under three main categories: consumer, enterprise and public safety applications.
The combined use of wireless communication, location determination, geo-information systems and mobile devices opens the way to develop new or improved information, entertainment, social networking, personal navigation, mapping, geo-advertising, security, and law enforcement tracking services, among others.
As mass-market applications many of these services will depend on a high degree of accuracy for their positioning requirements.
The EGNOS solution:
Location-based services for personal mobility are a primary future market for EGNOS, both in terms of the number of users and potential revenue.
GNSS penetration worldwide increased from 5% in 2006 to 20% in 2012. In Europe and North America, more than half of mobile phones have GNSS capability.
- Global shipments of GNSS-enabled LBS devices have grown from 150 million to 800 million in the last five years (40% CAGR).
- The Rest of the World represents approximately 50% of the market and is growing quickly due to rapid economic growth in these regions and decreasing device prices, making them more affordable.
EGNOS will play a key role in the development of the market by providing the kind of accuracy and reliability necessary for the types of location-based services being rolled out in the market or created in the IT labs of today.
Location-Based Services are a perfect fit with the increasingly fast pace of life, especially in large cities. They respond to the growing needs for mobility in urban environments and for getting to destinations more quickly. They also facilitate faster social networking in scarce free time.
Emergency and public services are other segments of the market where EGNOS could be used to develop value-added applications.