In recent years, European GNSS projects for Galileo and EGNOS have established the technical designs for infrastructure and the business cases for their successful operation. A number of detailed studies had already been undertaken concerning the general market for GNSS products and services. The requirement for ProDDAGE (Programme for the Development and Demonstration of Applications of Galileo and EGNOS) was to build upon those previous studies, taking maximum benefit from the investment that had already been made in order to produce concrete results. The imminent availability of EGNOS was a practical asset in understanding and developing the more complete market for similar Galileo applications and services. The requirement for ProDDAGE was to provide access and insight into the available market intelligence to those organisations best placed to undertake either risk mitigation exercises or market testing campaigns and to establish early feedback from the market response to applications and demonstrations.
The objectives set for ProDDAGE were to: 1. Deliver accurate, reliable, impartial advice to the GJU on market issues and to ensure that: - all potential revenue mechanisms, markets and regions were properly addressed to maximise the potential for commercial funding - revenue mechanisms and market forecasts were realistic - a proper balance between commercial revenues and public benefits was achieved in order to sustain long-term political support for GALILEO. 2. Ensure that the opportunities for, and the needs of, the whole European downstream industry were addressed, maximising the economic benefits of GALILEO to Europe. 3. Take maximum advantage from the previous investment in EGNOS, helping to bring EGNOS to as wide a user community as possible, and using it to understand and develop markets for GALILEO. 4. Demonstrate, practically and visibly, the advantages of EGNOS and GALILEO to real users with real needs. 5. Raise awareness of the benefits of GALILEO and EGNOS, technically, commercially and politically outside Europe to ensure enthusiastic support and participation in the programme by international partners.
The main results of the project were: 1. The Application and Service Development Plan (ASDP) document offered the GJU strategic guidance and recommendations for applications, areas and different geographical regions to improve the markets for EGNOS and Galileo. 2. Addressable market size, GNSS-penetrated markets and revenues for each application were measured or estimated in each of the 10 global regions to 2025 (Figure 2). 3. The overall GNSS market was forecast to be 3.1 billion receivers in 2025, with 1.9 billion and 1.1 billion from mobile phones and road transport markets respectively. Worldwide revenues from GNSS products and services are estimated to exceed € 450 billion from 3.1 billion users by 2025. These market results remain the current benchmark for the evaluation of market opportunities for the upstream and downstream industry. 4. Successful demonstrations were attended by around 200 attendees outside the ‘normal’ European navigation community and generated hundreds of news stories on the web. 5. Five detailed business case studies examined the viability of potential new services. 6. The ProDDAGE team organised or participated in 24 events promoting Galileo. An EGNOS brochure was produced to raise awareness of its capabilities ahead of the official launch of the fully operational capability.
c BE ESSP
European Maritime Radionavigation Forum (EMRF)
Nottingham Scientific Ltd
Thales Geosolutions Ltd