The GSA supports entrepreneurs and businesses using European GNSS technology by providing key insights and analysis into the GNSS market across all market segments.
According to the GSA, entrepreneurship plays a key role in the development of innovative satellite applications.
Speaking at the 2015 GLIC Conference in June, GSA Head of Market Development Gian Gherardo Calini noted how entrepreneurship and R&D will allow European companies to seize market opportunities. “Thanks to a strong dialogue and engagement with the GNSS community, the GSA is in a unique position to leverage research outcomes, seize market opportunities and drive innovation for the benefit of both European businesses and European citizens,” he said.
According to the most recent version of the GSA’s GNSS Market Report, GNSS is a rapidly developing market. For example, the report indicates that there are currently 3.6 billion GNSS devices globally, and that this number is set to double by 2020. “In such a dynamic market, innovation is critical, and the GSA remains committed to supporting the entrepreneurship that will drive this innovation,” said Calini.
The GSA supports entrepreneurs and businesses using European GNSS technology by providing key insights and analysis into the GNSS market across all market segments through its GNSS Market Report, industry days, user forums and one-on-one consultations. Furthermore, the GSA directly supports GNSS R&D activities via the Horizon 2020 Framework Programme for Research and Innovation.
This information and support is essential to policy makers, industry players and application developers, as it allows them to better optimize their investment and business decisions. For example, with the recent eCall regulation, as of 2018 all cars sold in Europe are required to be European GNSS equipped. This is a huge opportunity for application developers, who benefited from the regular updates on the policy’s development and market insights provided by the GSA.
Consumer Knowledge
Although such satellite-powered devices play a huge part in our daily lives, the majority of people fail to make the connection between the GNSS equipment/application in their car or on their phone with the satellite in the sky. This raises a challenge for the space sector as consumer demand is essential to driving future innovation – and consumers can’t make demands when they don’t know what satellites are capable of doing.
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For instance, shoppers do not realize that the infinite channels they watch on the television and almost universal Internet access is delivered by satellite systems. “Users need to know what satellites can do before they can demand new services,” says Michel de Rosen, Eutelsat’s CEO, speaking at the recent Global Space Innovation Conference (GLIC 2015) held in Munich. “The challenge for us is ensure the user understands how space solutions are influencing their everyday existence.”
More Information
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